Here is what we know to be true about most superstars in the world of sports. They have multiple stages in their careers, and they usually end with the "mogul stage" where they try and cement their legacy after sports. You saw it with Michael Jordan, Magic Johnson, and even guys from other sports like Derek Jeter and Ronaldinho, where they begin to brand themselves in major markets near the end of their careers.
This is not a clickbaity thing to say from Colin Cowherd, but LeBron has moved into that stage. We see it with how he is conducting his upcoming free agency, and we see it with how he is handling the Kyrie Irving situation. Colin explains right here:
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