Nike stock has opened down over $2 in premarket trading in wake of Colin Kaepernick endorsement deal. That means the decision to sign Kaepernick has already cost Nike $3 billion in market cap. $3 billion!— Clay Travis (@ClayTravis) September 4, 2018
"If a Social Justice Warrior like Colin Kaepernick cares so much about the treatment of minorities in America, shouldn’t he care that Nike is only paying $3 a day to workers in Asia to make his shoes?"
-- Clay Travis
News of Colin Kaepernick and Nike pairing together has quickly become the biggest story in America, as one of the most notable brands in human history will soon be placing the polarizing former NFL player at the forefront of its new ad campaign.
The creative print ad first tweeted by Kaepernick's official Twitter account has a close-up silhouette photo of Kaepernick's face with the caption 'Believe in something. Even if it means sacrificing everything."
Clay Travis says he doesn't really understand what Kaepernick is 'sacrificing' here since he's going to be making more money doing these campaigns than he ever would have in the NFL as a backup quarterback, and also wonders why Nike would put its arms around such a divisive name.
Clay questions why a $30 billion brand like Nike would instantly create battle lines not only with its consumers for repping the same guy who infamously wore pig socks denouncing police, and openly praised Fidel Castro, but would ally up with an individual who is suing the NFL; their most prominent business partner as Nike is currently the official outfitter of the NFL.
Listen to the full audio below as Clay thinks Nike could potentially suffer legitimate financial consequences.