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NBA Missing Their East Coast Lead-In Is Even More of a Glaring Issue Now


NBA Missing Their East Coast Lead-In Is Even More of a Glaring Issue Now

Clay Travis was inside Staples Center for the opening night NBA action from the new look Lakers and Clippers, two of the biggest teams and story lines for this upcoming season. With LeBron James and Anthony Davis teaming up for the Lakers, and Paul George and Kawhi Leonard joining the Clippers, there is no shortage of must-watch basketball that will take place in the West's time zone this season.

However, this could be a big issue for the NBA. Who is the must-watch team or player that people will need to tune in for in the eastern part of the country? With Zion Williamson out for 6-8 weeks, the NBA is missing their east coast lead-in to the big national TV double headers, and this could affect TV ratings for the NBA as a whole. After all, as Clay Travis argues, it's tough for people living on the east coast to stay up late and watch a west coast game that doesn't tip off until 10:30 PM eastern on a Tuesday night.