Jason Whitlock: "If Tiger Woods is anywhere near the top 3 or 4 of the Masters' leaderboard in mid-November when the Masters is going to be played – the NFL will still be going on – there won't be a 70% drop off in Masters TV ratings. Tiger Woods is historical, compelling, and people will find a way to watch him. LeBron James is supposed to be THAT kind of compelling draw. He’s supposed to be the Muhammad Ali of this era. He is supposed to be right up there with Michael Jordan and Tiger Woods as a guy who is ‘must-see TV’ regardless of when he’s playing. That is clearly not the case with LeBron, and he’s NOT one of those guys. The NBA is probably going to sit back and say ‘we may have to transition to a new superstar'. LeBron to me has damaged his legacy with all the politics. When you are the biggest star in sports, and you are trying to say you’re on the same level as Michael Jordan, your primary responsibility is to grow the popularity of the game, and he hasn’t done that. He’s become a polarizing figure, he’s become a political figure, and he’s exposed himself as not very sophisticated. Last week I wrote that he’s the ‘Black Donald Trump’, and the comparison is really more of an insult to Trump than it is to LeBron. If I’m Trump, I don’t want to be compared to LeBron. LeBron is crude, crass, and unsophisticated, and all of the things that he allegedly dislikes about the President are actually true about him. He’s run off a significant segment of basketball fans. It’s just not a good look for his legacy, and if I were ESPN, TNT, and advertisers that are tied to the NBA I would be very concerned.” (Full Segment Above)
Listen to Jason Whitlock explain why he thinks LeBron James is wreaking havoc on the NBA’s fan base by transforming himself into a left-wing political operative, as Whitlock says LeBron’s newfound polarization has damaged his lasting legacy in the NBA.
Check out the segment above with Clay Travis as Whitlock calls LeBron ‘crude’, ‘crass’, and ‘unsophisticated’, and details why he thinks the NBA should move off pushing him as their league’s most unidentifiable superstar if they ever want their dwindling television ratings to recover, fresh off one of the poorest rated NBA Finals of all time.
(Whitlock's entire column can be found at the bottom of the page)