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Why the Market Shrunk for Kevin Durant, Russell Westbrook, and Kyrie Irving

Colin Cowherd: “I don’t want to just bash on Westbrook, like it’s OVER, but as I look at this situation [him having no market] I actually think it’s good for the league. I think we’re pivoting out of an 8-10-year deal here that I don’t think was good for basketball. There is no market for KD this morning, there’s no market for Kyrie, there’s no market for Ben Simmons, there’s no market for Westbrook, and there is very little market for Harden who basically told Philadelphia ‘go find a bunch of good players, whatever you have left, pay me that.’ To Harden’s credit, he owns it. But this chemistry-puncturing, walking on eggshells, hyper, high-maintenance… I think people around the league are going ‘no, I want Giannis, I want Steph, I want Dame, I want Chris Paul, I want Jimmy Butler.’ Butler has had his issues but he shows up and he works hard, and he demands it from his teammates. College Basketball March Madness should not be routinely beating the NBA Playoffs [in TV ratings] because NBA players are so much better, but what it’s telling you is America, and big portions of the sports audience, don’t like this diva, high-maintenance, ‘I’ll play when I feel like it’ guys. I like KD but there is no market for him. We’re pivoting to the kind of basketball you can put your arms around and embrace, and moving away from this 10-year cycle of high maintenance, needy, ‘I’ll play when I feel like it’ guys, and are more into Giannis, Steph, Jayson Tatum, and the Warriors culture and I think it’s great.” (Full Segment Above)

Watch Colin Cowherd explain his new theory on why he thinks the market for Kevin Durant, Kyrie Irving, and Russell Westbrook has been eerily underwhelming.

Check out the video above as Colin details why the NBA is moving on from diva players and pivoting towards more stable, humble, and grounded stars like Steph Curry, Damian Lillard, and Giannis Antetokounmpo.

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