In order to grow your audience, a lot of people believe you have to be a lot of things to a lot of different audiences. Makes sense right? Widen the scope of your talent to incorporate more people and bring in new fans.
The way to really build a brand is to engage with your die-hard audience, and give them more of what they want. That is how Outkick the Coverage grew, and why you listen to Clay Travis every weekday.
Listen below, and be sure to tune in for more every single weekday from 6-9 am est. on Fox Sports Radio.