“What would Brooklyn do? Dying for attention and fighting the Knicks to get every back page in the tabloids in New York – would they start Kayne at point guard and JZ at small forward?”
Even though Mark Cuban attempting to let Tony Romo suit up for the Mavericks in a meaningless home game on Tuesday seemed harmless enough, Colin Cowherd thinks the NBA was justified in their decision to quickly shoot the idea down.
Sure, the concept of the recently retired quarterback and Dallas sports icon picking up full court with an NBA player is fun to think about, but could you imagine how much Pandora’s box would be opened if the Mavericks saw immense marketing success from the PR stunt? You’d see every team down in the dumps with a disillusioned fan base try the same gimmicks with their local celebrities.