So here's the context.
LaVar Ball unveiled Big Baller Brand's first new sneaker, the ZO2 for Lonzo Ball, and they looked like this:
The logo, looked exactly like this:
And if you haven't gotten the entire scope of the story yet, Ohio State has a group called #Zone6 led by Coach Zach Smith that uses this logo right here:
You be the judge.
Big Baller Brand, watch out. #Zone6 is coming for you.