Great Lakes Beer Company has started making these little stanchions and using the image of LeBron with their beer in his hand for marketing purposes, and The King is furious about it.
According to cleveland.com, citing a source close to James, the Cavs star and his people “would consider legal action” against the company. And their displeasure isn’t just based on the fact that James doesn’t endorse any Great Lakes products. It’s because there’s some history here...
Oh please go on...
Back in 2010, after James left Cleveland to join the Miami Heat as a free agent, Great Lakes sold a special pale ale named “Quitness” — a play off Nike’s “Witness” campaign with LeBron — at its downtown pub.
It's so, totally, lit right now.
LeBron James is going scorched earth against Great Lakes. Knowing what we do now, there is a 99% chance that if presented with the same situation, he sniffs the beer and pretends it's gone sour or something. Anything to not give the pub to that company.
Here’s what he told cleveland.com about the whole situation: “This is about the last thing I’m trying to worry about right now, my agent and my legal team will take care of it, but yeah I know [Great Lakes] is trying to benefit off of me. And I heard they were the same company that made all those ‘Quitness’ beers, and now they’re trying to benefit off me this way? Yeah, it’s pretty funny.”
This is more exciting than the Cleveland/Toronto series so far.