Rating are down big time in the NBA and Chris Broussard has a theory as to why. The media, the players and now fans are buying into the narrative that it's championship or bust. A player can be dynamite in the regular season but if they don't have hardware to go with it, no one is talking about them which has now translated into no one watching them. The Odd Couple with Chris Broussard and Ephraim Salaam, filling in for Rob Parker, try to pinpoint when the league went from celebrating great talent to counting rings.