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It was reported that the WWE is set to be sold to the UFC's parent company, Endeavor. Ben Maller says that the fans of WWE and UFC are the biggest losers in the deal while Dana White is the biggest winner.
Ben Maller: "When you have big mergers, these mega-companies, what do they do? They immediately look to cut expenses to get back and increase profits. So that's what's going to happen. That means bad news for everyone involved. They're gonna cut corners, they're gonna streamline things...It's bad for the UFC because the WWE is scripted reality and I will guarantee you, ANY controversial ending in the UFC and eyebrows will be raised."