Kansas City Chiefs tight end Travis Kelce said the NFL is "overdoing it" with its coverage of pop superstar Taylor Swift attending his games amid their new relationship.
“They are overdoing it a bit for sure, especially my situation,” Travis said when asked by brother and co-host, Philadelphia Eagles center Jason Kelce, about the situation on their 'New Heights' podcast. “They’re just trying to have fun with it.”
NBC was reported to have shown Swift 17 times during the live broadcast of the Chiefs' 23-20 'Sunday Night Football' win against the New York Jets at MetLife Stadium.
“Damn, that’s crazy,” Travis added. “That’s like once a drive. Mom told me everyone was enjoying themselves.”
Jason Kelce noted that the NFL had seen a reported significant boost in female viewership since Swift, 33, initially attended his brother's game at Arrowhead Stadium last month.
“The NFL is not used to celebrities coming to the games,” Jason said. “Basketball has it figured out … You show them once, let them know they’re there, maybe after a touchdown, but you can’t go overboard with it. People are there to watch the game.”
The league had previously changed its X account bio to "NFL (Taylor's Version)" and its Instagram bio to state, "Chiefs are 2-0 as Swifties," in reference to the singer.
“We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally,” the league said in a statement issued to the New York Post. “The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real-time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”
On Monday (October 2), an insider with knowledge on the situation told PEOPLE.com that Kelce, 33, is reportedly "focusing on football like he always has" amid his new relationship with Swift.
"During the NFL season, his priority is the Chiefs, and it’s all about the team," the source said.
Kelce and Swift are reportedly "still just getting to know each other" and haven't yet defined their relationship, according to the source who added, "it's nothing too serious."
"He is a charming guy. It’s more of a hanging out situation than dating," the source said.
Swift attended the Chiefs' game for the second consecutive week amid her apparent growing relationship with Kelce. The singer was seen walking into the team's 'Sunday Night Football' game at MetLife Stadium with actress Blake Lively among a group that also included actors Ryan Reynolds -- Lively's husband -- and Hugh Jackman and singer Sabrina Carpenter in a video shared by the Athletic's Dianna Russini, as well standing alongside Kelce's mother, Donna, and Brittany Mahomes, the wife of Chiefs quarterback Patrick Mahomes, during NBC's live broadcast.
Kelce broke his silence on his relationship with Swift during last week's episode of his New Heights podcast.
“Shoutout to Taylor for pulling up," Kelce said when asked by his brother to address Swift's appearance in a luxury suite at Arrowhead Stadium alongside their mother on Sunday (September 24). “That was pretty ballsy. I just thought it was awesome that everybody in the suite had nothing but good things to say about her, the friends and family. She looked amazing, everybody was talking about her in great light and on top of that the day went perfect for the Chiefs.”
Swift was shown excitedly celebrating Kelce's 3-yard touchdown reception during FOX's live broadcast of the Chiefs' 41-10 win against the Chicago Bears on September 24 before later walking out of Arrowhead Stadium with the All-Pro tight end.
“The slow-motion chest bumps, the high-fives with mom, it was definitely a game I will remember, that’s for damn sure,” Kelce said. “Then we just slid off in the getaway car at the end… Shoutout to Taylor for coming through and watching me rock the stage.”
Kelce said his life has seen a significant change since recently being linked to Swift, one of the famous pop superstars on the planet.
“What’s real is that you know, it is my personal life, I want to respect both of our lives,” Kelce said. “She’s not in the media as much as I am doing this show every single week and having fun during the NFL season on other guys’ shows, like The [Pat] McAfee Show and any other show I go on from here on out, like you said on that Thursday night game, I’m enjoying life and I sure as hell enjoyed this weekend.
“So everything moving forward, I think me talking about sports and saying alright now will have to be kind of where I keep it.”
Last week, TMZ reported that Swift and Kelce hung out "several times" in a "very private setting" prior to the signer attending Chiefs' game at Arrowhead Stadium. The website said Swift and Kelce aren't "officially" dating, but claimed the singer got along "very well" with the tight end's mother when the two were spotted together in a luxury suite.
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