"If we called television ratings consumer data, no one would dispute the facts."
During the course of a season, whatever the sport, the 'giants' at the top of the league are the ones that casual fans are interested in. When the Packers and Cowboys play, it doesn't matter what the record is, the national audience cares. When Alabama and Clemson play, you won't complain that it's the third year in a row, you will watch it. The same goes for the Yankees, Manchester United, and Lakers.
We all say we care about underdogs, but the data doesn't indicate that is necessarily true. Listen here as Colin Cowherd explains the underdog theory he had today on The Herd:
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