Conor McGregor lost this weekend, but you wouldn't know it based on the response from media, fans, and fighters alike who shared their adoration for the way he fought Floyd Mayweather. His appeal and competitiveness saw him walk away proudly from a fight in which he suffered a loss, and that is all part of his charm.
Clay Travis thinks McGregor is the first fighter in combat sports history whose overall record doesn't matter. His charisma and brand are so appealing that even if he loses a fight, he still stands to make even more money on the next one.
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