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Why Does LeBron Need a Max Contract?

As we approach the trade deadline, we know that LeBron has stated that he will not waive his no-trade clause. We also know that there could be moves made by teams that are trying to clear space to potentially sign LeBron to a max deal in the offseason. 

Clay Travis wonders why LeBron is so adamant about getting a max contract and figures it must be about ego. LeBron has made more money than he would ever be able to spend in his life, so why not take $15 million less to join a better team that gives you the best chance at winning more rings?

Clay Travis on LeBron