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A Celtics vs. Warriors Finals Would be Best for the NBA

Golden State Warriors v Boston Celtics

Photo: Getty Images

As we head into the NBA Conference Finals, Ben Maller takes a look at potential Finals matchups and determines that the NBA would want a Celtics vs. Warriors showdown the most.

Ben Maller: "Obviously star power is very important. Steph Curry is a big deal and the Mavericks have their own big deal but Steph Curry is a bigger deal because television is a vehicle to deliver advertising and Steph Curry is the darling of Madison Avenue...The Celtics are a national brand because of the success the franchise had back in the Bronze age."