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Sonny Vaccaro Talks New Film "Air" and Evolution of NIL

Photo: Ethan Miller

Steve Hartman and Rich Ohrnberger chat with Sports Marketing Legend Sonny Vaccaro about the upcoming film "Air," which details Vaccaro's historic pursuit of Michael Jordan with Nike. Vaccaro reflects on the evolution of NIL, from the initial conceptions of student-athlete compensation, to landmark cases and moments in its development, to today's modern implementation and its ramifications. Plus, Vaccaro gives his thoughts on the state of college athletics and how there is still much more work to be done as NIL continues to take shape in modern college sports. Vaccaro shares stories and fascinating moments from all across his storied career.