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Deion Sanders' Business Acumen is Part of His Greatness

Stanford v Colorado

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Today on 2 Pros and a Cup of Joe, Jonas Knox, Brady Quinn and LaVar Arrington react to Deion Sanders promoting his 2024 book release of Elevate and Dominate: 21 Ways to Win On and Off the Field, and discuss how it's an example of his continued success.

Jonas Knox: "I actually would read this. Deion has been successful in every aspect of his journey..."
LaVar Arrington: "Prime has always been someone who enjoys telling people how he's able to do what he's able to do. Some people may see it is as arrogant and self absorbed, and maybe a little bit of it is."
Brady Quinn: "You know why he can do that? Because no one can do what he can do. He can give you his exact game plan of how he markets stuff or how he promotes stuff. It doesn't matter. You're not him. So you can't replicate it. That's the brilliance of it..."