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How Are Women’s College Hoops Ratings Beating Men’s?

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The ratings for college hoops over the weekend were released and the women’s games out-drew the men’s. Doug has a theory about why we are seeing such a huge difference in the growth of these two versions of the same sport and it has nothing to do with the quality of play on the court. Play the audio to hear the real reason why, and find out how to help the men catch up.

Doug Gottlieb: “If we’re trying to figure out why the women’s game has risen in popularity and the men’s game popularity has relatively waned, don’t get me wrong, the ratings are up; I think gambling is a huge part of it, but the reason it hasn’t exploded is because there’s too much movement. Because you don’t know who’s on what team.”