Doug Gottlieb: “What did you think of the team’s new logo?”
Eric Dickerson: “NO. Uh-uh, don’t like it… I said ‘why do you have to mess with something that is good??’ It’s like the Cowboys don’t change their logo, the Raiders don’t change their logo, and the Colts even when they moved from Baltimore didn’t change their logo! WHY? There is no answer to that. I just don’t like it, and I hope to God that they don’t change the logo on the helmet, because if they put it on the helmet then it’s going to be a DISASTER.” (Full Video Above)
Listen to former Los Angeles Rams Hall of Fame running back Eric Dickerson explain to Doug Gottlieb why he’s not a fan of the team’s new logo, as the team unveiled a new design this week that will move away from the customary primary logo of a ram’s head, and towards a more simple design of a creatively interlocking ‘L’ and ‘A’ with a the ram’s horn connecting both letters.
Despite the move appearing to be a re-branding of a franchise with still many emotions linked to St. Louis, most Los Angeles natives have been critical of the unveiling, saying the ram horn is too similar to the Chargers' lightning bolt logo, and says the Ram's head looks too primitive and geometric.
Per the team’s press release:
“The LA mark was crafted with a focus on the horn intertwining with LA, ensuring that the Rams are forever tied to the city of Los Angeles. The gradient in the horn transitions from a white horn to a more vibrant ‘Sol’ horn as a way to pay homage to the evolution of the color of the horns that have historically adorned the Rams’ helmets.
“The mark was crafted to evoke a sense of upward and forward movement, amplified by the gradients. The letters are italicized, mirroring the connected, progressive nature of both LA and the Rams organization. The depth of the mark design creates a sophisticated look unique to the Rams within the ecosystem of the NFL.”
Check out the interview above.
Dickerson played for the team from 1983-1987 after being drafted by the franchise second overall in the 1983 Draft, and set the NFL's single-season rushing record in 1984 with 2,105 yards that still remains today.