Deadline - Here’s a novel double-play combo: This summer at least 19 Major League Baseball teams will participate in a cross-promotional partnership with HBO to draw attention to its hit Game Of Thrones.
HBO has not set a firm date to begin Season 7, but has said that it will take place this summer.
Specific promotional offerings have yet to be determined — and will vary by team. But they’ll include development of collectible and co-branded merchandise, ticket packages, giveaways, theme nights, and social media events.
There is no mystery as to why baseball is not popular among millennials, it's boring to some and takes too long. The season requires 162 game days of engagement, virtually no time to reflect on storylines due to the ever-changing nature of the sport, and the action itself is very slow.
There's also no way to properly summarize just how popular Game of Thrones is among millennials either. it drives conversation, changes the scope of a weekend, and keeps productivity low at work via reddit message boards. It's incredible.
So the partnership is a good idea for the MLB, but is it trying too hard to pander to a younger audience? JT The Brick and Tomm Looney weigh in with some help from producer Loren Gardner. Listen below.
You can hear JT The Brick with Tomm Looney every weekday from 8-11 pm est. on Fox Sports Radio.