For all of the talk about fans wanting upsets and rooting for Cinderella stories, the ratings sure seem to reflect a different picture. Gonzaga vs Xavier was one of the lowest viewed games in tournament history, and CBS (who airs the final) should be extremely worried about the games on Saturday.
Clay Travis explains how disastrous an Oregon vs South Carolina National Title game would be for ratings, and explains why UNC is the lone team left that has the ability to drive the ratings that networks desire.
Upsets are great, but favorites move the needle. Listen below, and be sure to tune into Outkick the Coverage every weekday from 6-9 am est. on Fox Sports Radio.