TBL - “You walk into our fast-casual atmosphere and you’ll design your own roll every time,” said Pete Zimmer, co-owner and main operator of Ajian Sushi. “At the hit of a button we’ll have white or brown rice, and from there you’ll pick your proteins, vegetables, toppings and sauces for close to $8 a roll.”
After spending 30 years in the restaurant business, Zimmer hopes to offer both the usual and unusual rolls one might expect from a classic sushi bistro. Ajian Sushi will maintain the traditional proteins like smoked salmon and spicy tuna, but will also provide options like the flamin’ hot Cheeto roll, peanut butter and jelly roll and the banana and Nutella roll for more daring customers.
I have to tip my cap to AJ McCarron for being a much better businessman than I originally gave him credit for.
I, for one, had no idea there was a market for Nutella sushi rolls in Alabama. Maybe that is where the local high school haircuts take their southern bells for a night on the town? Is it possible that between calling into the Paul Finebaum Show and attending tailgate parties that there is a real demand for normal snack food rolled up into sushi?
Who knew? Wait, AJ McCarron did.
Ajian Sushi, for those who want to say they went to get Asian food but really just want sake bombs and cheetos.
It just might work.