Colin Cowherd has seen all three of the pre-fight press conferences between Conor McGregor and Floyd Mayweather, and he has witnessed both men take various turns hurling insults at one another. Now, after the third has finally finished up, there is one clear conclusion from a neutral viewpoint.
Conor McGregor is the underdog, he is the villain, and now he has cemented his place as the 'bad guy' in this fight. The way he carried himself and the terms he used against Floyd have set him up to become to the guy that people want to hate. Not an easy task when sharing the ring with Money Mayweather, but it is something McGregor clearly sought out to do.
Colin Cowherd gives his full take on this below:
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