Vanderbilt University's athletics program announced its new logo on Tuesday (March 22) and numerous users on social media were not in favor of the change.
Vanderbilt Athletics shared a reveal video on their verified Twitter account, which detailed the private college's history and concluded with the new logo, a gold letter "V," which replaced its much more popular "Star V" logo.
"We’ve launched a refreshed visual identity designed to reflect our forward momentum and to build pride and visibility across the institution and athletics program," Vanderbilt Athletics posted.
USA TODAY's Christian D'Andrea, a Vanderbilt University alum, called the new logo "a tremendous self-inflicted wound" in an article about the change published on Tuesday.
"That new vision, and I cannot state this plainly enough, sucks," D'Andrea wrote. "Vanderbilt University gave a small but passionate fanbase a change they did not ask for. They eliminated an recognizable icon of their faith with a generic, video game create-a-team, Microsoft Word-looking logo that is the opposite of special. It’s rote. It’s cliche. It’s the Villanova logo in a different gradient."
"Vanderbilt" was also trending on Twitter after the name change with numerous sports fans joking at the university's expense.
The new "block V" logo will be used for all Vanderbilt Athletics teams beginning in fall 2023, USA TODAY reports.
Clay Travis: Deshaun Watson Contract Proves the NFL Only Cares About Talent
Colin Cowherd Ranks the Top 10 Most Explosive NFL Offenses For Next Season
Doug Gottlieb: Deshaun Watson Contract is the Riskiest in Sports History
Colin Cowherd: 'There's No Market For Jimmy Garoppolo and Baker Mayfield'
Rob Parker Calls Tom Brady an 'Attention Wh*re' After Botched Retirement
Big E Gives Positive Update After Breaking Neck on WWE 'SmackDown'
Colin Cowherd: Why You Shouldn't Buy Into Ja Morant's Rise to NBA Superstar
Doug Gottlieb on Damian Lillard: 'Probably the Most Overrated Player Ever'
Doug Gottlieb Opens Up About His Recent Twitter Spat With Emmanuel Acho