The estate of the late great Kobe Bryant did not renew the late basketball icon’s Nike deal this month. The move signals what could be the end of the long relationship between Bryant and Nike unless the two parties can agree to a new contract. Bryant's latest deal with Nike expired on April 13, 2021, according to sneaker industry sources.
He became one of the most important Nike endorsers in the ensuing years, appearing in countless advertisements and releasing over 11 signature sneakers. Nike continued to release shoes for Bryant even after his retirement in 2016.
It has also released shoes after his tragic death in January 2020, bringing back old models as retros. These sneakers have regularly sold out in the wake of his passing.