The Real Reason Why NBA Finals Ratings Are Tanking


Clay Travis: “It’s a certainty, if you get ‘Woke’ in the world of sports and you are a sports league, you end up going BROKE, and that’s what’s happened with the NBA. They narrowly managed to avoid an all-time low NBA Finals Game 1 rating… Why are NBA ratings down so massively at a time when most other sports leagues have recovered in a substantial way? It’s because the league went broke when they went woke, it’s not difficult to understand. They wrote ‘Black Lives Matter’ on the basketball court, they put social justice warrior slogans on their jerseys, they told you that you were an awful human being if you were voting Republican or supported Donald Trump, which many, believe it or not, NBA fans were doing. As a result, the number of viewers is the lowest it’s ever been for a summer NBA Finals that we’ve ever seen in any of our lives. I don’t know how it’s going to recover unless we get in some way a full-on apology from the NBA for all the people who they insulted as a part of their woke politics embrace… Game 1 of the NBA Finals averaged 8.5 million viewers, that’s down 35% vs. 2019, which was the last time we had an NBA Finals taking place in the summer. That was the Warriors going up against the Raptors, and remember, you don’t count viewership in Canada. It’s down a full 50% compared to Game 1 of the last time we had two United States-based NBA teams in the playoffs. This is a catastrophic decline and an unmitigated disaster for the NBA.” (Full Video Above)

Listen to Clay Travis of Outkick the Coverage discuss the latest NBA Finals ratings, and dish out a theory on why he believes the numbers are down 35% from 2019 (Warriors vs. Raptors), the last time the Finals was played during the summer, and down 50% compared to 2018 (Warriors vs. Cavs) when both teams played in the United States.

The numbers are up from last year, but 2020 boasted the lowest ratings in Finals history during a period in which the COVID-delayed NBA Finals was going up against the NFL from September 30th to October 11th, playing exclusively in Orlando's 'bubble' without fans.

Check out the video above.

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